The Wolf & Her Hearth

Content creator and writer @thewolfandherhearth needed a distinctive brand presence to stand out in the crowded travel and outdoor space. Her videos encourage viewers to discover the restorative side of exploration while also challenging the assumption that solitude and the unfamiliar should be intimidating. I developed a brand mark around this philosophy, designed to maintain impact at small sizes, offer flexible configurations across applications, and build immediate recognition in short-form content. The resulting identity gives her content a distinct signature while reinforcing the spirit of discovery, independence, and connecting through sharing places of warmth and peace.

Role: freelance creative direction, brand designer.
Client: The Wolf & Her Hearth
Deliverables: logo suite, logo guidelines, supporting digital/motion assets